A photo posted by Matt Scutt (@mattscutt) on

A photo posted by Matt Scutt (@mattscutt) on

A photo posted by Matt Scutt (@mattscutt) on

A photo posted by Matt Scutt (@mattscutt) on

 

I am a Creative Director for an agency whose studio lies in the shadow of the Shard, in London. I’m known primarily for my skills as a designer, but I am pretty good at photography, creative writing, music composition and film. I started my career as a water colour artist, visualising architectural plans (hence my love of architecture in my photography).

I first started using Instagram in June 2012. Instagram as an app has evolved a lot in that time with regards to the editing features. They are now actually useful, rather than just garish filters! The people are the same, and while advertising is now being implemented, the user experience is pretty much the same.


 

TOP TIP

I use Iconosquare for analytics. It shows the best times of day to post – but that is dictated by your own activities. So, if you tend to post more in the mornings, you’ll start to find the followers you gain are more likely to be online during those times. I don’t tend to tag much these days, but it’s very important when your account is new. 

 

My first post was featured by the supergroups @photooftheday and @instagood within two days of each other. This propelled me from around 40 followers to 400 in a day. And my account growth has been pretty high since – it snowballs.

This post is my personal favourite. Tower Bridge is my favourite landmark. My studio is only five minutes walk from there too! And I have very fond memories of taking this photo. Instagram allows me to project my artistic side. I use Twitter and Facebook, but nowhere near the frequency.


 

MY BEST POST

Big Ben is popular! Six of my top ten photos are of the Palace of Westminster (the other four are taken by the Eiffel Tower and Tower Bridge). Posting landmarks is a good way of gaining likes and followers. As when viewed on the Explore Page, some one is more likely to click on a recognisable place.

A photo posted by Matt Scutt (@mattscutt) on

 

Instagram communities can be very cliquey which I don’t like. But, @london has the advantage of having a person who lives to do Instagram running it - literally. And it encompasses everyone who wants to join in. I know quite a few of the larger accounts due to being at events or campaigns where we’ve all been involved. I’ve made some very good friends through Instagram. And I met my fiancee through Instagram! We met through a London group and Instameet!

The primary motivation for my page originally was to get likes. That hasn’t really changed – I enjoy photography and hope that others like my work. Instagram allows me to project my artistic side. I use Twitter and Facebook, but nowhere near the frequency. I’m not a professional photographer, but now command a great day rate for photography!